With the debate around how brands can spend their advertising dollars in an ethical way raging, I thought it would be useful to showcase alternatives for brands who wish to make their media ...

Advertising influences how consumers perceive brands, products, and even themselves. Given the data-driven and algorithm-rich, always-connected nature of today’s world, the concern is not merely how ...

Advertising is a rare outlier among major global industries like medicine, finance, law and accounting in that it has no agreed professional standards of ethics or regulation. So is it a surprise that ...

Consumers are signaling that prioritizing ethical advertising is now in the best interest of brands. With 86% of global consumers stating that they care about the privacy of their data and that they ...

In the United States, cancer centers commonly advertise their services to the public. Several benefits from such advertising exist that include patient education of cancer treatment options and ...