Email marketing company Litmus is offering a new analytics feature that it says can provide a single view of email campaign performance and engagement. The new tool, the Litmus Integrated Insights ...

Traditionally, Web analytics of on-site behavior and email metrics have peacefully co-existed in separate silos. Once a message gets its audience to a site, many email marketers believe their work is ...

Google Analytics is an incredibly valuable tool for businesses of all sizes. However, because of the complicated terms and metrics involved, it can be challenging to understand. This guide will ...

The MarketWatch News Department was not involved in the creation of this content. LAFAYETTE, Calif., Feb. 18, 2026 (GLOBE NEWSWIRE) -- Mocha, the first full-stack AI web site and web app builder ...

Google announced two new features in Google Analytics updates that aid how users manage the administration of reports. It issued a redesign of the administration page and an email scheduler update.

The mass store closures prompted by COVID-19 in spring 2020 could have spelled disaster for equestrian specialty brand Kerrits, which had operated as a wholesale-only business for over 25 years.

SAN FRANCISCO--(BUSINESS WIRE)--Keen IO, the data analytics platform company, today announced it has partnered with SendGrid, a leading customer communication platform that drives engagement and ...

Email service provider Adestra has launched a new product that allows users to identify the conversion rates of their email marketing campaigns using any web analytics provider they like. Adestra says ...

Clearwell Systems, a Santa Clara email analytics company that lets employees search and manage correspondence related to things like litigation and regulatory issues, has raised $17 million in a third ...

Email is one of the better-performing mediums in digital marketing, along with social media and targeted display ads. Marketers consider email a personalized channel between company and audience, with ...

As technology continues to evolve, it promotes changes to business models and surprises those who are unprepared. Businesses change their strategies and the way they operate. New threats and ...

LAFAYETTE, Calif., Feb. 18, 2026 (GLOBE NEWSWIRE) -- Mocha, the first full-stack AI web site and web app builder designed for non-technical small business users that enables them to complete and ...